Gambling has long been part of Australian culture, evolving from traditional betting shops to sophisticated online platforms. Australia consistently ranks among the highest gambling nations globally, both in participation and per-capita spending. From sports betting and pokies to online casinos and lotteries, Australians engage with gambling in diverse ways. This article explores how Australians gamble, backed by statistics, behavioural trends, and key insights shaping the industry today.
Gambling in Australia: An Overview
Australia has one of the most mature and heavily regulated gambling markets in the world. Gambling is legal across all states and territories, with each jurisdiction responsible for its own regulatory framework. The industry contributes billions of dollars annually to the economy through taxation, employment, and tourism.
According to industry estimates, over 70% of Australian adults participate in some form of gambling each year. While casual betting is common, gambling habits vary widely depending on age, income, location, and preferred gambling format.
Popular Forms of Gambling Among Australians
Pokies (Electronic Gaming Machines)
Pokies remain the most popular and controversial form of gambling in Australia. Found in pubs, clubs, and casinos, these machines account for the largest share of gambling expenditure nationwide. New South Wales alone hosts nearly half of all pokies in the country.
Sports Betting
Sports betting has surged in popularity, driven by mobile apps, aggressive advertising, and Australia’s strong sports culture. AFL, NRL, cricket, horse racing, and international sports attract millions of bets each year. In-play betting and same-game multis are particularly popular among younger bettors.
Online Casinos and iGaming
Although online casino gambling is restricted for operators within Australia, many Australians access offshore platforms. Online pokies, live dealer games, and table games are increasingly popular due to convenience and anonymity.
Lotteries and Keno
Lotteries are widely accepted and considered a lower-risk form of gambling. Millions of Australians regularly purchase tickets for major draws such as Powerball and Oz Lotto, especially when jackpots reach record levels.
Gambling Statistics in Australia
- Australians lose over AUD 25 billion annually on gambling.
- Average gambling loss per adult is among the highest globally.
- Pokies account for approximately 50% of total gambling losses.
- Online betting participation has increased by more than 60% in the past decade.
- Men gamble more frequently, but women participate heavily in lotteries and pokies.
These figures highlight the scale of gambling and its strong integration into Australian society.
Demographics and Gambling Behaviour
Age Groups
- 18–34 years: Prefer sports betting and online gambling
- 35–54 years: Mix of pokies, sports betting, and racing
- 55+ years: Higher participation in lotteries, bingo, and pokies
Gender Differences
Men are more likely to engage in high-risk gambling such as sports betting and online casinos, while women tend to prefer lotteries and low-stake pokies.
Income and Location
Higher-income Australians are more likely to gamble online, while lower-income communities are disproportionately affected by pokies, raising concerns around social harm.
Online Gambling Trends in Australia
Digital transformation has reshaped gambling habits. Mobile betting apps, digital wallets, and live streaming have made gambling more accessible than ever. Features like cash-out options, personalised promotions, and data-driven odds have increased engagement but also raised responsible gambling concerns.
Cryptocurrency gambling and esports betting are emerging trends, especially among tech-savvy younger Australians.
Responsible Gambling and Regulation
Australia enforces strict gambling regulations, including advertising standards, consumer protection measures, and self-exclusion programs. Tools such as deposit limits, betting caps, and gambling help services aim to reduce harm.
However, public debate continues around advertising during sports broadcasts, poker machine accessibility, and online gambling loopholes.
Cultural Attitudes Toward Gambling
For many Australians, gambling is seen as entertainment rather than a way to make money. Betting with mates, office sweeps, and race day events are socially accepted. However, growing awareness of gambling harm has shifted attitudes, with increasing support for stronger regulations and education.
Frequently Asked Questions
1. Is gambling legal in Australia?
Yes, gambling is legal in Australia and regulated at the state and territory level. Different forms of gambling are governed by specific laws depending on location.
2. What is the most popular form of gambling in Australia?
Poker machines (pokies) are the most popular and account for the highest gambling expenditure across the country.
3. How much do Australians spend on gambling each year?
Australians lose over AUD 25 billion annually, making Australia one of the highest gambling spenders per capita worldwide.
4. Is online gambling allowed in Australia?
Sports betting and lotteries are legal online, but online casino games are restricted for Australian-based operators. Many players use offshore platforms.
5. Which age group gambles the most in Australia?
Adults aged 35–54 have the highest overall gambling participation, while younger adults prefer online and sports betting.
6. Are Australians at risk of gambling harm?
Yes, while most gamble responsibly, a small percentage experience significant harm, accounting for a large portion of gambling losses.
7. What sports are most popular for betting in Australia?
AFL, NRL, horse racing, cricket, and soccer are the most commonly bet-on sports.
8. How is gambling regulated in Australia?
Each state and territory regulates gambling independently, with oversight on licensing, advertising, and consumer protection.
9. Are there responsible gambling tools available?
Yes, Australians can access self-exclusion programs, deposit limits, counselling services, and national gambling helplines.
10. Is gambling culturally accepted in Australia?
Gambling is widely accepted as entertainment, but attitudes are shifting toward greater awareness of risks and responsible play.